Employee engagement is a workplace approach resulting in the right conditions for all members of an organisation to give of their best each day, committed to their organisation’s goals and values, motivated to contribute to organisational success, with an enhanced sense of their own well-being.
Research shows that a committed and engaged workforce has a direct impact on an organisation’s bottom line. But the latest findings indicate that on average less than 30% of all employees globally are engaged. This means that for every R1 million spent on remuneration, roughly R700,000 is unproductively employed or wasted.
Figures like these seem to explain why management nowadays like to refer to their employees as a ‘strategic resource’ or ‘competitive advantage’. However, to capitalise on your employees as a strategic resource, you have to know what drives and motivates them – in essence, where to start and where to focus if you want to enable them to perform at optimum levels.